mainsleazespam.com: CAN SPAM News Updates, October 17

The "You CAN SPAM Act" News, October 17 - October 23

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E.piphany Mourns Death of Traditional DM at Fall Show
    The widow wailed, a band played and mourners followed a closed casket in a funeral procession to mark the passing of traditional direct marketing.
    E.piphany Inc., a CRM solutions provider, pronounced traditional DM dead Oct. 18 at a New Orleans-style funeral procession through the French Quarter during the Direct Marketing Association's fall conference. A flier handed out at the show said, "Traditional marketing will be best remembered for intrusive phone calls during dinner, countless spam clogging inboxes and trying to sell ice to Eskimos."
    "There really has been a backlash against traditional direct marketing for several years," said Jon Miller, senior director of marketing and analytic applications at E.piphany, San Mateo, CA.
    Legislation like the year-old national no-call registry and CAN-SPAM Act contributes to a growing consumer resistance to traditional marketing, he said. Also, DM offers -- especially from credit card companies -- have increased lately, "and, as a result, consumers are just fed up."
         Direct Marketing News. October 22, 2004.

    Crooks slither into Net's shady nooks and crannies
    Organized crime rings and petty thieves are flocking to the Internet like start-ups in the go-go '90s, federal authorities say — establishing a multibillion-dollar underground economy in just a few years.
    Lured by shoddy computer security and the ability to commit crimes from far-flung countries, the Russian mafia and other Eastern European gangs are plunging into spam, phishing schemes, cyberextortion and the trafficking of stolen goods online, authorities say. Many hire hackers in economically depressed countries, but a growing number are becoming computer savvy to do the dirty work themselves.
    Whether any of the bills make a dent as law is debatable, given the mixed results of the national Can-Spam law. About three-fourths of e-mail monitored in September by e-mail-security company Postini was spam. The law has had another unintended result: Spam operators have fled the USA for China and Korea, where they continue to inundate Americans with e-mail for porn and "miracle" drugs.
         USA Today. October 20, 2004.