mainsleazespam.com: News Articles on Best Practices for Bulk Email Management

News Articles on Best Practices for Bulk Email Management

Online News on Proper Implementation and Use of Mass Email Lists

    onphilanthropy.com. May 7, 2004.
    We live in interesting times for email marketing. Spam - or unsolicited email - is proliferating at an exponential pace. Technological, social and legal responses such as content-based filters, changes in public acceptance and the CAN-SPAM act can limit legitimate use of volume email as an outreach tool. It's clearly not acceptable to build your email file by randomly

Email List Building in the Spam Control Era

    onphilanthropy.com. February 13, 2004.
    1. Opt-In Permission Marketing. Whether you have a list of 100,000 or no list at all, each and every subscriber must have opted-in with permission to receive your message. This means you should never assume an email address you receive wants your newsletter. The only reason you should send an email newsletter or message is if the recipient requested the message.
         Seven Things You Need to Know to Start an In-House Email Newsletter

    entrepreneur.com. February 2, 2004.
    But if you don't follow a few basic rules, your e-mail promotions could actually wind up costing you money—or worse. Send a poorly executed or fraudulent promotion (aka "spam"), and you can expect some or all of the following consequences:
     * A damaged reputation and lost revenue.
     * Major e-mail service providers like AOL, Hotmail and Yahoo! filtering or blocking your messages.
     * Your ISP shutting down your e-mail account.
     * Your Web host shutting down your Web site.
     * Under the new federal CAN-SPAM Act, fines of up to $2 million or a jail term of up to five years.
         How to Run a Successful, Legal E-Mail Marketing Campaign

    [Ed. Note: I like this article's key piece of advice, one which the spam gangs to date have totally ignored: "Operate a legitimate, ethical business." How simple, yet how out of reach of those destroying email, it seems.]
     And the author also offers the best advice to anyone not wanting to spam: Send e-mail to people who have consented to receive it from you. For example, your customers and e-newsletter subscribers fit this description. The owners of e-mail addresses you've purchased on a CD for $40 do not.